What must Newspapers Do To Survive in the Digital Age?

What must Newspapers Do To Survive in the Digital Age?


When you ask the editor of Metro Pulse what the state of crisis is for a newspaper company in the digital age, he will respond “Why should people pay for the print edition for a daily newspaper when most of its stories are already a day old?” They keep this question in mind in all aspects of writing, production, and sales. Newspapers know of the threat that lies within the rapidly growing new era. All newspaper companies must ask themselves what determining factors make a successful publication in the digital age, and what can be applied to their specific title.

There are many factors that determine whether a publication is successful. First, the publication must remember how newspapers began. The daily newspaper used to be “part of the family”. It used to focus more about serving the community than raking in profits (Clark). When they put the emphasis on the community, they are able to develop such a strong readership and relationship with local businesses. “Give up on the idea of being profitable enterprises that make money for investors… Build a strong community of readers who believe in you because of your integrity and accuracy.” says Turczyn from Knoxville’s Metro Pulse (Turczyn). Metro Pulse is one of Knoxville’s beloved local newspapers, a regular accessory in the hands of anyone spotted wandering around downtown.


Turczyn also suggests writing for the people. With no target demographics, they are able to reach a wider audience, including the younger generation. Newspapers that listen to their audience’s suggestions know what is currently interesting and relevant. Metro Pulse is so successful partially because it utilizes a comprehensive events calendar that can’t be found elsewhere. Even readers that aren’t particularly article readers can find information specifically for them. It provides this go-to resource for free to anyone in Knoxville. The editor says, “This draws in a good number of advertisers as well — they want to connect with the people who like to get out and do things here” (Turczyn).


Third, one must also know its threat. If a newspaper wants to compete with its digitized counterpart, the company will have to understand how the communication age is changing and adapt to it. Some newspapers are trying to put up paywalls on their websites, but will that compensate enough for the loss of subscribers? Then there is the challenge of website advertising. Why would a business pay for space on a local newspaper’s site when they can stretch their dollar over a wider audience on Facebook? (Turczyn). These are all costly questions newspapers must face balancing in the tech age. A printed newspaper company that understands the transition its competition is going through may be able to adapt. What is your online competition missing that you can provide?

While not all newspapers have the opportunity to serve as a niche publication, this is what makes Metro Pulse thrive. “Our niche is people who like to read about Knoxville — its issues, culture, people, politics, etc. Our goal is to find stories that haven’t already been fully told.” A newspaper company, no matter where they are in the world, has an advantage as long as it a fresh story, or take on a story, or fitting for its audience in general. Newspapers that continue to provide what the big website news companies can’t will always have an advantage and always have a place in our hearts.


Works Cited

Clark, Tor. “Can Local Newspapers Survive in the Digital Age?” Hold The Front Page. Hold The Front

Page, 20 Aug 2013. Web. 9 September 2014. <http://www.holdthefrontpage.co.uk/author/hold


Turczyn, Coury. Personal interview. 15 September 2014.

“Welcome to the Marriott, How May I Assist You?”

It’s a quiet evening here at the Marriott tonight, so I thought I would use my break time to tell all about my fabulous new job! As far as the previous, let’s just say my Momma always told me that anything holding me back from success, remove it from your life.

So here I am at the beautiful Knoxville Marriott! Hooray! I was handing out Resumes like Pumpkin Spice Lattes to college girls!! I’ll be honest, I think the first phase of the interview process isn’t the interview. It’s the follow up of the application. For all I knew, my resume was at the bottom of the to-be-sorted pile. It was my enthusiastic (but still professional) calls to the hiring manager that pushed me to the top. Shout out to my fab manager Jayne!

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I used to think I was custom made for boutique life, but this hospitality thing isn’t bad! I mean, I’m still about 6 months away from understanding the reservation software. But for the most part, I love being a Front Desker! My coworkers are some of the sweetest people I’ve ever met. Hilarious too – and so laid back (Thank God!)

In that same breath, I can tell this company is serious about it’s role in the hospitality industry. I feel challenged every day, encouraged every day, I’m learning every day, and I love making people feel at home here. Marriott takes excellent care of it’s employees – that’s why it is #57 on the Forbes Best Companies to Work For list for 2014. I’m so proud to be a Marriott Desker!

What do you do? What is your favorite part about your job? 

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A is for Affiliate
B is for Bargain
C is for Charming
D is for Deal

I’m thrilled to have my first affiliate partnership with Lookbook Store!! I’ve always been a huge fan of their fabulous styles and – you can’t even argue – BEST prices. I’m never disappointed clicking over to their website and checking out new arrivals. It’s always a steal of a price with the most darling options to choose from!

So if I’m a little bit obsessing over their merch, it’s because I’m indeed Obsessed! It’s only icing on the cake to be partners! This week I wanted to share the big news with my MUST HAVES for this season. I picked out just a few because, I honestly would wear these picks every day for all of Autumn. I want to know what your favorite items are on Shop With Lookbook Store – Free Shipping Worldwide


Oversized Fringed Cardigan

$46.00 USD


Embroidered Lace Sleeves Dress – Black

$41.00 USD


Asymmetric Fit-and-flare Blazer – Grey

$48.00 USD


3D Rose Top – White

$25.00 USD

Snapshot Sunday


It’s been a beautifully laid back day for me – which is a dream come true because I’ve been extremely stressed out for the past few weeks. I got to relax this morning after church, kicked back on the hammock at my boyfriend’s. I had a lovely view.


This is Jack, who wanted to join us inside for lunch. Grilled Chicken – can you blame him?


Then I got to make the breathtaking trip through the heart of downtown to my new job – which is going famously by the way! Get a look at that big Sunsphere, built in 1982 for the World’s Fair held in Knoxville. It’s kind of our thing here in K :)wpid-0920141442b.jpg

Driving right past the Tennessee Theater and historical Gay Street. Is this not to die for? I loved working in Market Square, just a block away from Gay Street. I’m very thankful I still get to pop onto Gay Street on my way to Marriott.


Ta-Da! What a beautiful sight! I’m adoring my new job at the Knoxville Marriott! I promise to update everyone just as soon as I steal some more time! Same goes for penpals! I love you, I swear! Darn that moving/school/new job stress!

Hope everyone is hanging in there! I love you all!


To cut or not to cut…

I get about a million compliments on my hair. And I appreciate it. It’s very flattering and I am very thankful.

But compliments don’t replace hair brushes.

Everyone thinks they want  “long luxurious curly locks” however, you have no idea. You think it is worth it. You would give anything for hair like mine. But you are very mistaken.

I love my good hair days, but that may be once a week. The rest of the time my hair is in a sloppy bun (also known as the rat nest), or a fluffy lazy braid  (not cute and sleek like the other girls’). Rarely is it in a ponytail anymore, as it hangs in an ugly frizzy puff, with no curls to be seen.

It takes 30 minutes a  night in the shower, full of conditioner, with a comb and an arm cramp, to comb out this mess – no matter how tidy I keep it throughout the day. Even with all the products and chemicals involved, it still completely hit or miss in the morning. Will it be decent, or will I waste 30 minutes trying to salvage it, then throw it in a bun and run out the door.

I’ve tried everything, but honestly, when it was shorter, I looked pretty 75% more often. I always wanted long hair, and every time I cut it, I regret it. But every time I let it get too long, it’s just dead, dry, and miserable. This is the longest it’s ever been, but now I see why.

I miss my short hair! But my long hair is pretty… just… I might just have to cut it… I don’t know… someone tell me what to do.

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Take Some Time To Adjust Your Sails


It is entirely too easy to loose yourself in the process of growing up. Or maybe you find yourself? Or maybe you’re becoming someone new and better. You maybe you thought you had to be something you aren’t… someone you just can’t be.

You are perfect just the way you are. No one needs to change you, train you, approve of you.

You are the master of your fate: You are the captain of your soul.


I find myself off course often. When things get rough, I don’t want to be in charge. I don’t want to make decisions I can’t take back. I let go of my independence and I get go of the helm and before I know it,

We’re lost. I know where I want to end, but I don’t know which direction that is anymore.

But it’s okay because I’m not alone, right? Someone else is leading. I don’t have to know a heading, I don’t have to have a plan, I don’t have to make my own decisions. I just need to ride along and relax.

You will never get where you want to go living life this way, my friends. You need to get back on course. You can’t do it alone. You should never have to be alone. But you certainly can’t do it pretending to be anyone but You.

You have to take the wheel and adjust your own sails.


Review – Creme of Nature: Argan Oil Intensive Conditioning Treatment

Product Review Time! Creme of Nature: Argan Oil Intensive Conditioning Treatment

argon oil


1 Packet contains 1.75 Fl oz

Aqua (Water) (Eau), Glycerin, Cetearyl Alcohol, Cetyl Alcohol, Dicetyldimonium Chloride , Polyquaternium-32, Behentrimonium Methosulfate, Paraffinum Liquidum (Mineral Oil) (Huile Minerale), Argania Spinosa Kernel Oil, Olea Europaea (Olive) Fruit Oil, Honey (Mel) (Miel), Aloe Barbadensis Leaf Extract, Cocodimonium Hydroxypropyl Hydrolyzed Wheat Protein, Panthenol, PEG-12 Dimethicone, Lanolin Oil, Phenyl Trimethicone, PPG-1 Trideceth-6, Polyquaternium-10, Amodimethicone, Hydrolyzed Wheat Protein, Hydrolyzed Wheat Starch , Isostearyl Ethylimidazolinium Ethosulfate, Parfum (Fragrance), Methylparaben, Ethylparaben, Propylparaben, Butylparaben, Isobutylparaben, Phenoxyethanol


After shampooing with Creme of Nature Shampoo, apply a generous amount to hair and comb through for even distribution. Place a plastic cap over the hair and sit under a warm hooded dryer for 10-15 minutes. Rinse thoroughly and follow with any Creme of Nature Argan Oil styling product.

What Actually Happened:

Before I shampoo, I usually comb out my thick Type 3c curls while they are wet. I feel like it helps the products soak in. While I shampooed, I let my Argan Oil Packet soak in hot hot water. I divided my hair into 4 sections and applied the entire packet. I combed the cream through, tucked my hair into a shower cap and wrapped a hot towel around it. After 15 minutes, I rinsed and scrunch-dried with a towel. 



I have tried many hot oil treatments on my hair This one is my favorite. This conditioner left my hair soft, smooth, and smelling delicious! The consistency was just thick enough to moisturize all sections of my hair, without being too runny. I was expecting to run out and need a second packet, but I only needed one. I give this product 4 out of 5 combs because I noticed a difference after just once use. I will be purchasing this product again!


Follow up: I chose to try this product because I wanted to look stunning for my job interview. I got the job! Must have been the curl lovin’!

How I Barely Survived Move In Weekend

My advice to you is to NEVER.

Let me say that again.


Move onto campus on an event weekend. Especially not the two biggest events during the Fall season. I have never seen so many police cars in my entire life. Saturday was Boomsday (For my city, we fill the downtown area along the riverfront with awesome food and vendors and music, kind of like a fair without rides. Then we shoot insane fireworks off the bridge synced to music. It’s 2 blocks from campus…) THEN Sunday was our first College Football game for University of Tennessee. GO VOLS! Now think over 100,000 people trying to park all over my campus and then all driving home all at once.

I’m pretty sure at least 100 people MUST have died from alcohol poisoning. The beer shelves at the grocery stores were barren. The only thing there was more of than drunks were police, which is good and bad.

The area I live in is called The Fort. That is the 100’s of student apartments that parallel the actual college classroom buildings. I thought it was named after the historical significance as it was once Fort Sanders back in the Civil War, but now I see it is called the Fort because it is IMPENETRABLE on a game night. Cops block EVERY SINGLE street entrance into the Fort area. It was to protect the 100,000 drunken fans wandering out that way to , BUT I just wanted to go home. I seriously drive around for 3.5 hours circling around and around trying to break in. I finally made it home at around 12:30.

It’s wild. BUT  I feel COMPLETELY and 100% SAFE in my well lit apartment building. I love it and none of the neighbors have pissed me off yet. I’m just looking forward to a quiet week of school to get settled in. Plus my firefighter daddy introduced me to the crew at the fire station just on the corner of my street. I have my own personal safe house now. Plus they’ll pull me out of the Fire/Riot first. YAY!

Shots from the process anyone?

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Bike Knoxville Now!

Buckle those helmet straps, kids.

It’s time for an exciting announcement for Knoxville!


As of today, 8 beautiful bright green bikes are available to rent for your use around Knoxville. Just a month ago, the deal was designed but thanks to the partners Legacy Parks, Visit Knoxville, Regions, and Billy Lush Board Shop, now Knoxvillians and tourists can cruise the streets of Downtown Knoxville with ease. 

According to Metro Pulse, the bikes will be available for two-hour rentals, $19 for adults, $15 for teachers and military personnel, and $12 for those under $17. Friends of Legacy Parks will be able to rent them for half off.  Renters will get a lock and a map, and the first 100 renters get a Regions Bank backpack. 


Four of the new lime green cruisers will be parked at the Outdoor Adventure Center on Hill Avenue. The other Four will be at the Visitors Center on Gay Street. Rentals will be managed both online by Billy Lush, or at the cash registers at the Adventure Center and the Visitors Center.


All proceeds go towards Legacy Parks, a Knoxville group devoted to protecting our nature and wildlife, connect our Greenways, amp up fun recreational activities for Knoxville’s Outdoor lovers, and basically, raise the bar for Public parks and Green Spaces. (Can you tell I’m a fan?) That picture is one of the entrances to Legacy Park’s Outdoor Knoxville Center. You can’t tell me that’s not an awesome arch.

The bikes themselves are plain. These cruisers have a traditional diamond frame, with an adjustable seat. They are single-geared and have the pedal breaking system. There’s not racks but there are guards and fenders. They aren’t the toughest bikes on the streets, but I don’t think that will stop Knoxville’s Avid Cyclists from getting an extra ride into their schedule.

Directors of the program are hoping to expand locations sometime soon. According to Metro Pulse, they said they will wait and see how the Bikes are received throughout the fall. We’re keeping our fingers crossed for even more rugged bikes for those hardcore cyclists. Who knows, maybe in the future, Knoxville will step into a true bike share program! Such programs cost a pretty penny, I hear. 

Our 8 little cruisers were completely free, a gift from our friends at Regions! (That’s my bank. I feel so proud!)

Thank you Regions, Legacy Parks, and everyone else involved in making Knoxville a more bike friendly place!


The Green Bike Lane added on UT Campus

All Photos from Outdoor Knoxville Facebook Page 

Special thanks to Metro Pulse Staff Blog and Legacy Parks and Outdoor Knoxville

Horizon Media International is Nothing but a FAKE!

Would you hire my fake company?

I had to create a fake position for myself at a fake company for my Business and Technical Writing course. We’ll be using it for different writing projects throughout the semester. We could “work” on any level in our business, but we did need to get creative and feed off our passions. What do you think of mine?  Frankly, I just wanted to brag because I Completely sold myself in the description, plus I guarantee I’m the only one in my class to think outside the U.S. of A.

What can I say, I like to push the envelope.


Horizon Media International

1001 Gay Street, Knoxville TN 37902

Cuesta de San Vicente 16 | Madrid 28008 MadridSpain (Centro)


Est. 1994

Business type: Branding, Advertising Agency, Graphic Design Services, Web Design

At Horizon Media International, we want to help your brand expand to it’s broadest horizons. Our team is specialized in the language, lifestyle, and consumer trends of your target North American and European audiences. Our team has combined over 70 years of experience working with internationally acclaimed brands like Disney, Samsung, Microsoft, and Nikon. Whether you need brand remodeling, advertising and commercial services, or web and graphic designs tailored to your company, look to the best. Look to Horizon Media International.

Keywords: Advertising, Branding Services, Commercial Design, Web Design, International Communication

Contact: Phoebe Spooner, Creative Director Spain

Contact email: pspooner@hmispain.com