This Ad of the Week is especially sweet, brought to you by your favorite Up and Coming Ad Industry Babe.
Ella Eyre’s delicate version of “We Don’t Have To Take Our Clothes Off” suits the campaign perfectly. In this clip, Downy’s concept is exceptional softness. You wouldn’t expect a laundry detergent to give you a case of the feels. This romantic little commercial however makes you want to kiss your special someone, then take on the day.
Way to Go Downy. You just make us wanna rip our clothes on.
P.S. We love when commercials share “Behind The Scenes” vids! Just as charming as the commercial itsself!