Today on Linkedin, Young and Rubicam shared an awesome guerrilla campaign – a team effort by Marriott and Colgate in Brazil.
As a Marriott front desk host for almost two years, it’s become a brand that is close to my heart. Colgate’s pursuit to bring attention to water conservation was brilliantly executed. Teaming with Marriott is just another big name raising their hands and saying, shouldn’t we be aware of this concern?
Colgate’s #EveryDropCounts was introduced at the 2016 Super Bowl in a PSA style commercial. It was an adaption to an spot by Y&R Peruin 2014 for Colgate in Latin America.
It is really amazing to watch a campaign come full circle, crossing media, international borders, and entire industries. I’m glad to watch my company Marriott participating in the global effort to conserve water.