Dear Young Ad Student: Love and Work

Dear Young Ad Student,

Choose a job you love, you’ll never have to work a day in your life.choose-a-job-you-love

I don’t know if Winston Churchill, Confucious, or Abraham Lincoln said it – but they never worked in advertising. It’s an encouraging notion , but I’m sorry to say, it’s a load of bologna. I’ve loved writing since the day I could hold a crayon. I’ve written poems, songs, research papers, complex proposals, blogs, brochures, TV scripts, and radi
o spots. I adore writing – I don’t care what.

All that said, I have worked damn hard to get where I am.

I’ve worked every day in intense coursework, agency internships, volunteer positions, and even trivial part-time jobs to pay for the textbooks I work hard to read. The moment I realized I wanted to become an advertiser, that was just the beginning. I am going to work hard every day until I retire from this industry.

That’s just how this industry works. It doesn’t matter how skilled you are or how much you love your field. Advertising is run by pistols, hustlers, go-getters, and fireballs. And it doesn’t just stop with working hard – you have to work harder than the agency beside you competing for your client’s time and attention. And the moment you let up, you fall behind.

Here’s the good news:

The harder you work, the easier it becomes. Your best work is always one step ahead of you, instead of miles. You stay on the brink of your most incredible achievement – you reach it. You celebrate. And you push forward towards bigger and better things.

Plus, you’re doing what you love. Nothing beats that.

Good Luck,

Senior Ad Student, Graduating in 7 months and 17 days.

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PSA: Homeless Read Mean Tweets

This is one of the many reasons I am passionate about advertising. It’s not all about quirky phrases and product sales, It’s about making a statement. Lately I’ve been touched by some PSAs (Public Service Announcements) that skip the clever BS and get right to the point.

“If home is where the heart is, are homeless people heartless?”

This PSA truly broke my heart. I’m so proud to have an outlet where I can apart of the conversation around homelessness.  My sister and I were raised by crazy loving parents who assured us, if we all lived with closed minds, no one new would ever walk into our lives. Some incredible people have walked into our lives from hopeless, terrifying, lonely situations. I’m so thankful to have them in my life. I commend Raise the Roof for their work and outreach and I encourage you all to check out the website, HumansForHumans.ca. It’s never too late to join the conversation.

Some of My Best Friends Are Homeless

Love Thy Neighbor 

Family Promise Knoxville

The Lilly Pulitzer Paradigm Shift

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Originally, I wanted to brag on Lilly Pulitzer for continuing to impress, not only through fashion, but for their new collection at Target. This partnership will make products 1) More Affordable and 2) More Accessible, which is right my alley, as a young woman in college. Lilly Pulitzer products have been adored for quite sometime. In fact, you can find pictures of Jackie O. dawning LP styles. Today, LP fans are dying to get their hands on the fresh line, and I don’t blame them. Have you seen the Lookbook yet?

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But here’s what caught my attention. Beautiful patterns. Beautiful styles. Beautiful models. Of all sizes! Surely the brand has always offered larger sizes. But until the recent “all-sizes-advertising” revolution, apparel companies considered the curvy girls in ads a taboo. Lilly Pulitzer however, is just one of the many brands challenging the old ways. And why not? All these girls look like complete babes! Unfortunately, Target’s not quite ready for a full-fledged paradigm shift. The collections plus sized will only be available online, and for that they can expect to catch some flack. However, we can only turn so many stones at once. The ads are gorgeous, the designs are gorgeous, and Lilly Pulitzer will not leave her girls hanging!

All this time, when I thought of today’s  Lilly Pulitzer products, I pictured classic, tiny, sorority girls decked in LP monogrammed apparel/notebooks/koozies. You can’t deny, it’s an intimidating picture and you see it every day on campus. As a classic, GDI, broke college student, (and frankly a little bigger in size), how could I pull it off? I’m not small, Greek, or Jackie O. I felt like Lilly Pulitzer wasn’t right for me.

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But not anymore! While some brands are successful as a status symbol brand, I think it’s a very tactful move for Lilly Pulitzer to adapt for a larger consumer base. I love that this company is redefining the idea of “exclusive”. See, instead of limiting their target consumers, it seems like they’re saying that they are “exclusive to confident beautiful women of all sizes and price points” – who appreciate beachy and floral patterns of course.

For an article with Elle Magazine, Jane Schoenborn, the brand’s creative communication VP said:

“Lilly’s attitude and overall approach to her designs has always been about inclusivity…We saw a collaboration with Target, a retailer that strives to make style accessible to everyone, as the perfect opportunity to amplify this message and bring Lilly’s story to a broader audience.”

The Target collection features 250 items including clothing, shoes, jewelry, accessories, home décor and beauty. 15 prints – I know, I’m dying too – and the prices range from $2-$150. You can expect about 200 items in the collection under $30.

Lilly Pulitzer will be in a Target Store near you mid-April of this year. I can’t wait to get my hands on it! See you soon, New Lilly Loves!

Ad Of The Week: Taco Bell & the Ronalds.

Shut the Front Door.
If you follow me on Facebook you know I completely flipped my lid last week seeing the new Taco Bell commercial! That’s right kids. It’s the Ad of the Week!

Let me first remind you all, I am a budding advertising student who’s entirely to passionate for her own good. I am a self proclaimed commercial fanatic. There’s nothing like being passionate about your future and knowing it’s exactly where you belong. I don’t know when I developed an eye for marketing details, but I’ve always been amazed. I know I’m a freak, but I’m the freak that will talk you into buying that brand of Dog food. (Funny story for another day!)

But on to the Commercial of the Week. Taco Bell teamed up with a ballsy Ad Company for their launch of their morning menu. The only two I’m familiar with are the AM Crunchwrap and the Waffle Taco. (‘Merica… Truck Yeah…)
In the ad, they ask various Ronald McDonalds across the country about the new menu.


Just stop and absorb the awesome. That takes some guts. I especially love how McDonald’s couldn’t do ANYTHING about it except give us free coffee for a few weeks. Thanks guys!

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The Alternative Music/Advertising Love Affair

Finally completed my blogging playlist – My 40 most -Shut-up-My-Song-Is-On- hits. So naturally I have to dedicate my post this morning to music!

The Highlight of a budding Advertising Major’s Week: Walking past the TV, hearing my absolute favorite song come on only to find it in the background of a brilliant originally written commercial from Bacardi
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(http://www.bacardi.com/us/lda)


Ever since I saw this awesome Bacardi Ad, I’ve been dying to be 21 so I can be untameable too. Thank goodness I don’t have to be 21 to love the featured song Arctic Monkeys’ “Do I wanna Know”.

I can write an entire post about the execution of commercial director Dante Ariola’s killer ad, but that can wait for another day. For now I’m celebrating  “Do I Wanna Know” in its commercial debut, a truely glorious day for all Alternative music.

And it might be just me, but I have noticed a love affair developing between Alt Music and the Advertising Industry. Can you blame them though? Personally, I can thank them for at least 10 of my favorite songs. Maybe you’re familiar as well?

bacardiiii

Matt & Kim – Daylight (Bacardi)

2

1901 – Phoenix (Cadillac)

3

Landon Pigg – Falling in Love at a Coffee Shop (AT&T)

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Vampire Weekend – A Punk (HP)

6

Vampire Weekend – Holiday(Tommy Hilfiger)

Temper Trap – Sweet Disposition (Diet Coke)

4

The Black Keys – Tighten Up (Subaru)

Modest Mouse – Float On (OnStar)

5

New Politics – Harlem (Disney’s Frozen)

Thank Goodness for YouTuber Ducktree64! This YouTuber already had a nice compiled list that includes Most of my songs above with nice sound clips and all that Jazz.

For Now, Let us put my theory to the test. I’m going to be watching in 2014 to see if this Alt Music love affair is just a fad, or the new thing in the Advertising industry. I’m looking forward to seeing how much Alternative music will make it into the Superbowl XLVIII commercials.